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Thirty30 Tennis Blog: Tennis - A Global Sport in Need of Reinvention

Updated: Nov 26, 2019

An article ‘Tennis - A Global Sport in Need of Reinvention‘ written by Michele Serri, appeared recently on the Sports Market Intelligence website ‘’.

A link to the article is below:

Thirty30 Comment

The article suggests “much better use of the Olympics as a global showcase for the game to help to reach a much broader social mix”.

Thirty30 tennis would be an ideal shorter format for the week-long Olympic Tennis Competition and would showcase the sport of tennis as being exciting and dynamic to a whole new audience.

Thirty30 tennis, could join the sport of cricket (Twenty20) currently hoping to feature at the 2028 Olympic Games in Los Angeles.

Since trialling of Thirty30 was launched all over the world at the end of December 2017 it has been receiving very encouraging feedback (now 175+) and this can be found on the page link below:

Thirty30 tennis – FEELS, LOOKS and SOUNDS like traditional tennis!

Thirty30 tennis – Where EVERY Point REALLY Counts!

Thirty30 tennis – Have You Tried It Yet?

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